Keller founded Keller Williams on training and education and later brought his teachings to print. Both his mother and father were school teachers, until his father was promoted to dave ramsey entreleadership pdf download a high school administrator. Being born into a family of educators would later pave the way for Keller’s educational approach to business and success. Upon graduating high school, Keller did not plan on attending college and was simply playing in his band.
As a sophomore, Keller’s father told him he needed a major and subsequently set him up to shadow, for one day each, a lawyer, banker, accountant, and real estate agent. Keller liked the latter, mostly because it seemed to be the least traditional of environments, a quality that alluded to his entrepreneurial spirit. When Keller returned to Baylor in the fall, he enrolled in their new real estate program. Keller found immediate success in Austin, selling six houses his first month—then the market changed. He didn’t close anything for the next five months and ran out of money. While home for Christmas, his dad questioned if Keller had actually been working. Keller returned to Austin and immediately sold a house.
In fact, he ended the year as runner up for the rookie of the year. When Keller was in his early twenties, he attended a talk about planning, goal setting, and thinking big. That’s when his light bulb went off. He wrote down his goals and set out to achieve them. When Keller landed in Austin in 1979, he worked for a company who would later become a competitor.
2 years later, he decided he could no longer work there. Keller’s educational and entrepreneurial spirits fused and he knew he could create a real estate model that put the agents first and fostered a positive, win-win community. Keller Williams Realtors, which Keller ran, and Keller Williams Commercial, which Williams ran. The commercial company never took off, but Keller’s residential side did. In 1987, inside the residential company, Keller created a division that would later become Keller Williams Realty International, known to the world as KWRI. Today, KWRI is the largest real estate company in the world by agent count with 157,000 associates doing business in 31 countries and regions.
Keller continues to serve as the company’s chairman of the board. What makes Keller Williams unique is its focus on education, and the tools provided by the company are unparalleled. They decided to put their teachings to print and make it available to anyone, and thus Keller’s first book was born. It was also a bestseller on the New York Times and USA Today bestseller lists. In all, Keller has published four bestselling books that have sold more than two million copies worldwide. New York Times best-seller, the Wall Street Journal Business Bestseller, and the USA Today Bestseller.